Generation Z is a relatively new term developed by various scholars to define the demographic cohort succeeding Generation Y (i.e. Millennials). This generation has been defined by some sociologists as encompassing the generation of those born between 1997 and 2014; however, there is no universally accepted date range for “GenZenniels.” Despite the complex terminological landscape extent in the world of social studies, a multitude of organizations including marketing agencies such as Ernst & Young, Turner Broadcasting System, The Shand Group, together with bank firms and statistical studies, seem to indicate those born after 1997 can be rightly classified as “Generation Z.”
General observations indicate that those born into this generation largely do not have any distinctive memories about the 9/11 terrorist attack, despite the event having such a momentous effect on the world they are born into. Generally, they are not the children of Millennials (although some certainly are), but are in fact the offspring of those born in the 1970s. That’s right, Generation Z is predominately the offspring of Generation X.
In 2016, information regarding a sociological survey consisting of 2,000 young adults from the United Kingdom who could rightly be termed “Generation Z” was published by Marketing Week. In the data received, 59% of correspondents described their views on same-sex marriage as being between “moderate” and “conservative.” When this percentage is compared with the 83% of 83% of Millennials and the whopping 85% of polled Generation X-ers, who stated threat their views on the matter were “quite” or “very liberal,” on may be astonished to see that, in regard to same-sex marriage, Generation Z is approximately 30% more conservative than their generational predecessors. This could effectively mean that Generation Z will be the least homosexual generation in history.
Generation Z is a population that was not exposed to the long-brewing conflict that was the legalization of gay marriage and the normalization of transgenderism. Rather, it is a population that has received the ideological byproduct of such a momentous social change. However, because their minds are not clouded by the past and are less inclined to arrive at conclusions based on an opponent, GenZennials’s arrival at a practical view of marriage is achieved because of clear disaffectedness with the degeneracy that permeates every aspect of Western social culture today.
But what will this generational conflict look like? The voice of Generation Z has already been thoroughly extrapolated, but the fullest extent of the effect that the most conservative Generation in the last century is difficult to predict. The world has invested so much time and effort towards pandering to Millennials, from hiring them, retaining them, and marketing to them. Will the socio-political institutions of the United States shift their gaze from the dreaded Millennial population to the upcoming conservative bent expressed by their ideological counterparts? Or will Generation Z simply be silenced in favor of the present liberal paradigm? Only time will tell.