Generation Z is a relatively new term developed by various scholars to define the demographic cohort succeeding Generation Y (i.e. Millennials). This generation has been defined by some sociologists as encompassing the generation of those born between 1997 and 2014; however, there is no universally accepted date range for “GenZenniels.” Despite the complex terminological landscape extent in the world of social studies, a multitude of organizations including marketing agencies such as Ernst & Young, Turner Broadcasting System, The Shand Group, together with bank firms and statistical studies, seem to indicate those born after 1997 can be rightly classified as “Generation Z.”

General observations indicate that those born into this generation largely do not have any distinctive memories about the 9/11 terrorist attack, despite the event having such a momentous effect on the world they are born into. Generally, they are not the children of Millennials (although some certainly are), but are in fact the offspring of those born in the 1970s. That’s right, Generation Z is predominately the offspring of Generation X.

In 2016, information regarding a sociological survey consisting of 2,000 young adults from the United Kingdom who could rightly be termed “Generation Z” was published by Marketing Week. In the data received, 59% of correspondents described their views on same-sex marriage as being between “moderate” and “conservative.”

When this percentage is compared with the 83% of Millennials and the whopping 85% of polled Generation X-ers, who stated threat their views on the matter were “quite” or “very liberal,” one may be astonished to see that, in regards to same-sex marriage, Generation Z is approximately 30% more conservative than their generational predecessors. This could effectively mean that Generation Z will be the least homosexual generation in history.

Is this a surprise? To certain people, it definitely could be. After the sexual revolution in the 1960s took the world by storm, conservative values in regard to sexuality have been societally frowned upon. Any insistence on traditionalism in matrimony has been consistently silenced by many college campuses and public institutions. Perhaps the most recent generational demographic is reacting against the current progressivist social paradigm. This, of course, would mean nothing less than the insistence on reverting to a more traditional set of marital customs. 

Although Generation Z is shaping up to be one of the most conservative generations in history, will the world listen to them?

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