Happy Women’s day! Today is the day we honor women because we don’t honor women the rest of the year…? McDonald’s has a not-so-unique was of celebrating this horrendous occasion; for the first time, the fast-food chain that promises to give you an early death has managed to turn their golden arches upside down to support women and feminism. It sounds like some McMagic was involved. 

McDonald’s has also used clever editing to flip their logo around on Twitter, saying in a statement;

“We recognize the extraordinary contribution of women. From employees and franchisees, to suppliers and community partners, to our customers, we are inspired by your strength and leadership. In the U.S., we’re proud to share that 6 out of 10 restaurant managers are women. They run the McDonald’s business each and every day. So, in honor of women everywhere, we’re flipping our iconic logo for International Women’s Day.

Today, we celebrate you.”

So only today? If today is women’s day, and they somehow managed to flip their logo upside down, does that mean when they flip it back up, it will be “men’s day” for the rest of the year? This idea was terrible. It’s a waste of time and resources and to be quite honest, this has nothing to do with women whatsoever, it’s just another marketing scheme. Here are a few comments I found on Facebook concerning the matter; it’s clear to me that the vast majority of people aren’t falling for this foolishness. 

“How did they just turn the signs upside down?? That had to have cost a pretty penny to have a sign and lighting company come out with a bucket truck and do that, those street signs aren’t made to be upside down so I’m sure some on-site fabrication had to be done.”

 “I wonder how the other 974 genders feel about Women’s Day?”

“I’m just saying, but to me the upside down arches kinda look like a pair of saggy breasts but hooray happy women’s day!”

And it’s true; they look like breasts. Who’s going to be the first feminist to come out and say this logo “oppresses” or “objectifies” them? 

If McDonald actually cared about women, they would stop promoting food that ultimately leads to an early demise. According to the Obesity Facts and Figures, at least 2.8 million adults die each year as a result of being overweight or obese. More than 1.4 billion adults, 20 and older, are overweight and of these overweight adults, over 200 million men and nearly 300 million women are obese. But go ahead McDonald’s, keep feeding them triple cheeseburgers with a large fry and an extra large drink. 

What are your thoughts on this? Is flipping the golden arch upside down a bit of an overkill? Should they stop trying to feed the narrative and instead feed people healthy alternatives? Let’s have a conversation.