Many have long joked that one day Feminists would drop the pretense and start demanding what they really all actually want. Not equal pay, but simply more pay. It would seem that day is finally here, at least based on this ad campaign. Which proudly boasts the tagline, “Equal Pay Is Not Enough.”

In some ways it’s almost refreshing to see the honesty involved in this commercial. Its own official video description simply stating, “Why fight for equal pay, when you can fight for more pay than men instead?” The argument presented in favor of this concept is another old Feminist favorite. The pink tax, or the idea that it costs more to be a woman than a man. Since I don’t want to be accused of mansplaining by anyone reading this, here’s a video of a female explaining just exactly why the pink tax is such nonsense.

Luckily it would seem as if at least for now, the majority of people are still sane enough to reject the concept of actually creating an intentional female favored wage gap. As the hashtag presented by the ad #WomenNeedMore never did seem to catch on. Now we just need to get these same people to realize the entire wage gap myth is equal levels of nonsense.

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